Today I'm joined by Yogurtland Founder, Phillip Chang, to talk about brand expansion in the face of changing consumer demand. Phillip has recently launched Holsom, a fresh addition to Yogurtland's successful empire.

Their website describes the new direction like this: "Holsom by Yogurtland adds delicious new ways to create with grain bowls, sweet and savory toasts and handcrafted beverages that pair well with Yogurtland's signature frozen yogurt and toppings for dessert."

We talk about everything from customer response to franchisee response. This is a great episode for franchisors to get a behind-the-scenes look into the nitty-gritty of brand expansion and addition.

Phillip has also created Egg N' Bird, a new concept inspired by street food with flavors from all around the world. Interested in learning more?

Check out their websites below!

 

https://www.yogurt-land.com ⬅️

https://www.yogurt-land.com/holsom/ ⬅️

https://www.eggnbird.com ⬅️

 

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry.

If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com Growth is much easier when you're surrounded by like-minded, driven people.

The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!