In today’s episode (54) of the EAT, CAPTURE, SHARE Podcast, I’m speaking with Joanne Molinaro, a recipe developer, food blogger, visual story teller and writer, known on social media as The Korean Vegan. Joanne shares how creating video content helped her grow her instagram audience to over 200K and her TikTok audience to over 1.1 million followers (!) and how it can do the same for you! Here’s what else you can expect from today’s episode….

• I share more about the new direction the blog and podcast will be taking in 2021
• Joanne introduces herself
• Joanne shares how she got into food and what propelled her to go vegan
• We chat about why Joanne started blogging and sharing her food on social media
• We delve deeper into why Joanne decided to be more vulnerable on social media
• Joanne explained her decision to use video to share her content
• Joanne outlines how long it really takes her to create incredible video content
• Joanne reveals how she ensures that her videos stand out from the crowd on TikTok
• Joanne shares what makes TikTok so different from all other platforms
• Joanne lists some practical insights to help you grow your audience on TikTok
• Joanne describes the key differences between TikTok and instagram
• Joanne explains why it makes business sense for content creators to be on TikTok
• We chat about repurposing content and whether TikTok is a fad or here to stay
• Joanne explains why she’s no longer creating and sharing video content on IGTV
• Joanne reveals how she secured a cookbook deal
• Joanne details what cameras she uses to create her polished and professional looking videos

LINKS MENTIONED:

• Find out more about my book Creative Food Photography
• Connect with Joanne on instagram, tiktok, youtube or via her website
• Final cut pro
• Tabitha Brown
• Gary Vee
• AOC
• Fleets
• Find all my mentoring and coaching podcast episodes here 
• Episode 53: What’s happening with instagram
• Find out more about my online food photography course here
• Betty from Stems and Forks
• Episode 49: Inspiration is everywhere with Betty Binon
• Canon 5D Mark IV
• How to write a cookbook proposal PDF
• Penguin Random House
• Find the full show notes HERE
• Find me on instagram here