Today we’re joined by Wizz Selvey, Founder & CEO of luxury brand and retail consultancy WIZZ&CO. As a former Head of Beauty at Selfridges and Director of Cowshed Beauty and Soho Home, Wizz has accumulated an extraordinary understanding of the luxury retail landscape from her 15 years of industry experience. 

Through WIZZ&CO, she shares with clients what works and what doesn’t when scaling luxury direct-to-consumer brands and what to consider when planning omnichannel retail strategies. 

Wizz kindly offers insights into the importance of placing your customer at the centre of all decisions you make and what to consider when devising a clear retail strategy. 

Wizz’s advice: 

• Surround yourself with networks of people who are also entrepreneurs
• Define your USP and identify your market 
• Look at consumer trends to find the gap in the market 
• Create strict boundaries with yourself 
• Find time to sit with yourself: try yoga or meditation to help find that balance between work and your personal time 
• Plan your week in advance; highlighting what key things are going to move your business forward
• Break down projects into more manageable chunks 
• Don’t listen to the advice of too many different people
• Try a morning routine to set yourself up, possibly including exercise
• Carry a small To Do list with you - small so you are able to complete it 
• Make sure you are connecting with your customer emotively rather than just through facts
• Free resources mentioned:

- Free retail and consumer trend webinar to future-proof your business
- Hype your brand masterclass for independent brands “Learn how to create a disruptive brand to get your customers raving about you”
- The ultimate guide to finding your USP 

If you'd like to contact Wizz, you can reach her at [email protected]

Head over to Speakpipe to leave your voice note for future guests too.

FF&M enables you to own your own PR.

Edited by Milun Haggipavlou. Recorded & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

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