March 03, 2025

How to Fix Your SEO Strategy

57 minutes

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.

Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.

Danielle, Rita, Ross, and Tom cover:

The most common SEO mistakes B2B marketers are making right now
Why ranking for the wrong keywords is hurting your pipeline
How to optimize content for scanners, search intent, and conversions

Timestamps

(00:00) - – Introduction to Rita, Ross, and Tom

(04:15) - – Why SEO has changed and what marketers are getting wrong in 2024

(07:16) - – The impact of AI on SEO and why standing out is harder than ever

(08:58) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO

(11:24) - – The difference between top-of-funnel and bottom-of-funnel content strategies

(13:51) - – Why glossary pages aren’t enough and what to do instead

(16:27) - – The biggest homepage SEO mistakes (live website teardown)

(21:10) - – How to structure product and category pages for better rankings

(24:04) - – The problem with keyword stuffing vs. real search intent optimization

(29:13) - – Why internal linking and URL structure matter for SEO success

(33:49) - – How backlinks, brand authority, and digital PR impact rankings

(37:43) - – The role of content quality, readability, and formatting for scanners

(41:08) - – Common mistakes in blog strategy and how to fix them

(45:38) - – Why getting to the point faster improves rankings and engagement

(48:14) - – Final SEO takeaways recommendations

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Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive.

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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