Brand Growth Heroes

How to Get a Retail Buyer's Attention with Scott McCulloch, Founder of The Vegan Kind Supermarket


Listen Later

Scott McCulloch and his wife Karris started their vegan subscription box from the living room of their flat in 2013. Nine years later, The Vegan Kind Supermarket is a multi-million pound UK online vegan grocer, the first and largest of its kind.

 Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin.

In this episode - our first with a grocery retailer - you'll learn:

- Why and how Scott and Karris started their vegan subscription box business - including the steps they took to find their first 50 subscribers
- How the business evolved to become the UK's biggest online exclusively-vegan supermarket
- The exact steps YOU need to take to get YOUR retail buyer's attention...
- Scott's view on what the vegan market/landscape will look like in 5 years' time (and it's radical...)
- How you're going to have to get ready to compete with significant private-label/retailer own-brand vegan ranges over the coming year or so...
- and why the time is right for him and his wife Karris to step back from running the day-to-day of their multi-million pound online supermarket.

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin.
Follow The Vegan Kind Supermarket here.
Come to Fiona's workshop at Bread and Jam Festival in London 18/19 July 2022 here
Learn more about the opportunity to work with Fiona's here: The Growth Strategy Programme and Fiona Fitz Consulting

Don't miss further episodes!
Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast.

...more
View all episodesView all episodes
Download on the App Store

Brand Growth HeroesBy Fiona Fitz | Brand Growth Heroes Mini MBA |

  • 5
  • 5
  • 5
  • 5
  • 5

5

19 ratings


More shows like Brand Growth Heroes

View all
The Bottom Line by BBC Radio 4

The Bottom Line

34 Listeners

Desert Island Discs by BBC Radio 4

Desert Island Discs

2,077 Listeners

This is Money Podcast by This is Money

This is Money Podcast

44 Listeners

The Rugby Pod by The Ringer

The Rugby Pod

348 Listeners

Rugby Union Weekly by BBC Radio 5 Live

Rugby Union Weekly

348 Listeners

Squiggly Careers by The Squiggly Career

Squiggly Careers

65 Listeners

Secret Leaders with Dan Murray-Serter & Chris Donnelly by Leaders Media

Secret Leaders with Dan Murray-Serter & Chris Donnelly

28 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,375 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

660 Listeners

The Good, The Bad & The Rugby by Folding Pocket

The Good, The Bad & The Rugby

262 Listeners

HUNGRY. by Dan Pope

HUNGRY.

3 Listeners

ZOE Science & Nutrition by ZOE

ZOE Science & Nutrition

1,933 Listeners

Merryn Talks Money by Bloomberg

Merryn Talks Money

54 Listeners

For The Love Of Rugby by Crowd Network

For The Love Of Rugby

78 Listeners

The Rest Is Money by Goalhanger

The Rest Is Money

309 Listeners