Brand Growth Heroes

How to Get a Retail Buyer's Attention with Scott McCulloch, Founder of The Vegan Kind Supermarket


Listen Later

Scott McCulloch and his wife Karris started their vegan subscription box from the living room of their flat in 2013. Nine years later, The Vegan Kind Supermarket is a multi-million pound UK online vegan grocer, the first and largest of its kind.

 Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin.

In this episode - our first with a grocery retailer - you'll learn:

- Why and how Scott and Karris started their vegan subscription box business - including the steps they took to find their first 50 subscribers
- How the business evolved to become the UK's biggest online exclusively-vegan supermarket
- The exact steps YOU need to take to get YOUR retail buyer's attention...
- Scott's view on what the vegan market/landscape will look like in 5 years' time (and it's radical...)
- How you're going to have to get ready to compete with significant private-label/retailer own-brand vegan ranges over the coming year or so...
- and why the time is right for him and his wife Karris to step back from running the day-to-day of their multi-million pound online supermarket.

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin.
Follow The Vegan Kind Supermarket here.
Come to Fiona's workshop at Bread and Jam Festival in London 18/19 July 2022 here
Learn more about the opportunity to work with Fiona's here: The Growth Strategy Programme and Fiona Fitz Consulting

Don't miss further episodes!
Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast.

...more
View all episodesView all episodes
Download on the App Store

Brand Growth HeroesBy Fiona Fitz | Brand Growth Heroes Mini MBA |

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

20 ratings


More shows like Brand Growth Heroes

View all
The Martin Lewis Podcast by BBC Radio 5 Live

The Martin Lewis Podcast

77 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,716 Listeners

Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

Feel Better, Live More with Dr Rangan Chatterjee

3,977 Listeners

Happy Place by Fearne Cotton

Happy Place

1,134 Listeners

The Food Medic by Dr. Hazel Wallace

The Food Medic

304 Listeners

The Wellness Scoop by The Wellness Scoop

The Wellness Scoop

1,330 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

609 Listeners

The Mid•Point with Gabby Logan by Spiritland Creative

The Mid•Point with Gabby Logan

194 Listeners

HUNGRY. by Dan Pope

HUNGRY.

5 Listeners

Working Hard with Grace Beverley by Grace Beverley

Working Hard with Grace Beverley

210 Listeners

The Therapy Crouch by Tall or Nothing

The Therapy Crouch

221 Listeners

UNTAPPED by High Performance

UNTAPPED

25 Listeners

We Need To Talk with Paul C. Brunson by WNTT

We Need To Talk with Paul C. Brunson

461 Listeners

The Room Where It Happened by High Performance

The Room Where It Happened

4 Listeners