Patrick Carney (aka. Chief Pat) is the founder and CEO of Tribe Gaming, an esports and influencer company for mobile games with over 100M monthly views on YouTube.

Together with Pat, we talk about how to be successful with influencer marketing on YouTube. We discuss finding the right influencer for your game and how to get these influencers to talk about your game in an authentic way. Pat also analyzes the impact of IDFA on the demand for influencer marketing.

Tribe Gaming works with the likes of Activision, Tencent, and Supercell. This episode is guaranteed to be full of tangible insights for publishers and developers of all sizes.