We talk about “connecting” with the couple during the inquiry process. But what does that mean? And how does it impact the professional relationship you have with potential clients? In this episode, I’ll share with you lessons I learned over 25 years in hospitality, including:

- The top book I know to make you better at getting people to like you

- 6 principles to live by when you’re trying to connect with others

- 3 areas in the sales process you can implement concrete ideas to get more bookings