How do you get cash-paying patients without giving away your time or your soul?

In this tactical episode, Dave Kittle and Tony Maritato break down a $29 ad knee range-of-motion check offer that pulls in patients after insurance ends. From how to run the appointment in under 5 minutes, to how to upsell premium plans without pressure, this is a masterclass in offer creation, patient psychology, and low-friction clinic marketing. Plus: how Facebook ads, affiliate tools, AI, and even lasers (yes, lasers) are driving high-retention patients without relying on CPT codes or doctor referrals.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Lead Generation Strategies

[01:49] — Facebook Ad Campaigns for Clinics

[02:12] — Knee Replacement Community Outreach

[03:20] — Consumer Demand for Specific Services

[03:49] — Offer Creation and Testing

[06:43] — Innovative Measurement Techniques

[09:10] — Balancing Effort and Return

[17:40] — Challenges with New Technology

[19:32] — Challenges with One-on-One Therapy Models

[25:13] — Social Media and Patient Engagement

[27:49] — Manual Therapy and kinesio Tape Effectiveness

[28:41] — Clinical Data and Kinesio Tape

[29:52] — Do you charge insurance?

[30:33] — Al Roker's Knee Replacement

[31:47] — Regaining Range of Motion After Knee Replacement

[33:03] — Stretching and Tissue Healing

[35:05] — Social Media Strategies for Physical Therapy Practices

[37:16] — Lead Generation Strategies

[43:12] — Airbnb for Elderly Care

[51:31] — Monetizing Social Media for Physical Therapists

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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