Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand’s "vibe," this episode offers actionable insights to elevate your approach and build lasting brand credibility.