Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’.

But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference.

So, how do you do it? Bryony Thomas and Rachael Wheatley are outstanding, smart speakers with bags of experience and models to implement today to help get the board, your boss, and the team on board with marketing. We know you'll love this session.