How to Sell Online

How To Go From A Simple Brown Box To A BIG Branded Product


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In this episode, I'm bringing in Dave Lindenbaum, the King of DIY kits. He's going to dive into how he legally collects emails from Amazon. Some of you know Amazon doesn't let you collect emails. In fact, they can shut you down, but the way he does it, you're going to actually be able to experience it.

And then he's also going to dive into how he started his own DIY kit company. When I started Pick Your Plum, I had some kits here and there - it was really kind of just this awkwardness of trying to pull things together.

Well, Dave talks about that same thing about how he put his product out and then how he started building it and how it has truly become the number one DIY selling kit on Amazon. He dives in and pulls back the curtain so that you can do things like this as well. So stay tuned.

Key Points of Discussion:

  • After two years in finance, Dave realized there’d got to be more to life (5:19)
  • Fast forward, I took a couple of years to travel the world (8:18)
  • In Los Angeles, he met a tea company owner. He was his first hire (9:10)
  • … And one day, he drank something called kombucha (9:49)
  • The first $300 in a month brought in a light bulb moment (13:57)
  • Selling the experience, empowerment, ownership of creating something (14:54)
  • How the next company, DIY Gift Kits, was born (15:09)
  • “Whatever your passion is, it can be expressed through your business.” (16:02)
  • Doing the market research (21:09)
  • Leverage other people's marketplaces that have done the work for you (22:15)
  • Taking your winnings and reinvesting (23:31)
  • Done is better than perfect (24:21)
  • A bridge page can help you know, like, trust, capture emails... (29:55)

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Additional Resources:

  • Download your free personal bundle at https://alisonprince.com/bundle
  • Dave's Company: https://go.diygiftkits.com/becauseican

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Connect with Alison:

  • Facebook
  • Instagram
  • LinkedIn

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How to Sell OnlineBy Alison J. Prince

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