This week's episode of the Show is a pretty remarkable one.

You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank.

Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one.

Today he leads a team of over 250 designers but it all started with a two man operation.

Of course the journey hasn't been without challenges. Not everything went according to plan.

In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects.

So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure!

--- [ GUIDE ] -—

00:00 Welcome to episode 133

03:00 Who is Alex

04:00 60 second rapid fire

06:00 How it all started

12:00 Showing added value

19:00 Understanding the metrics

24:00 The right challenges

30:15 Connecting the dots

36:15 Changing the mindset

38:45 The evidence to say no

42:30 Own the responsibility

44:30 Lessons learned

49:15 Be prepared for the journey

54:45 The road ahead

58:15 Final thoughts

--- [ LINKS ] ---

* https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/

* One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD

--- [ COACHING CALL ] ---

Book your free coaching call.

https://servicedesignshow.com/coaching

Use the secret phrase you heard in the episode!