If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.

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In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.

Unfortunately, getting traction with a new YouTube channel can take a while.

My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.

Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.

It actually has a very positive impact on your YouTube channel the way that they’re doing it.

I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.

This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.




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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Tom Breeze’s Links:

• Follow Tom on Twitter
• Reach out to Tom on Facebook
• Viewability
• The Ad Buyers Club