My guest today, James Victore, has been described as part Darth Vader, part Yoda, prolific storyteller, designer, provocateur, artist, activist and teacher. James Victore is the designer and creative thought leader whom people look to find clarity and purpose in their life and work.

James is widely known for his timely wisdom and impassioned views about design and its place in the world. At the helm of his independently run design studio, James is always working to make work that is sexy, strong and memorable, that takes a strong position and often toes the line between sacred and the profane.

And, the world has taken notice. His work has been exhibited at the Museum of Modern Art in New York (and he shares a pretty funny story about that in our conversation), is in the permanent collections of the Louvre and the Library of Congress and his client list includes industry-leaders like Adobe, Starbucks, Aveda and many foundations on a mission to create change in the world. James taught at the School of Visual Arts in NYC for over 20 years. His new book, “Feck Perfuction“ (https://amzn.to/2EksGze) is sort of his manifesto on living a creative, full-contact and alive life.

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