People talk about short attention spans all the time. But you know what’s sad? The most common solution is to provide less information. Or content. Or connection.

Yes, we can blame social media for some of it. Maybe even most of it. But I think a lot of it has to do with boring content. Bad writing. Uninteresting narratives.

Good stories grab you from the very beginning - and then keep you engaged at every opportunity. 

So what makes for an attention-grabbing start? 

That’s what Katy and I talk about on today’s episode of Own Your Business.

What’s the formula for an effective hook?

Where do you need to use one?

How can you attract and repel the right readers?