Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.

• What AI visibility is and why it matters in 2025
• Practical ways to prepare your content and campaigns
• How AI visibility could reshape search, discovery, and visibility

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