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It shouldn’t be news to you that “brides” aren’t the only ones planning the wedding these days. Even if you’re working with two grooms - or a couple who don’t identify with a gender at all – it’s not just one person who’s calling the shots.
Couples today are making joint decisions more than ever – and you’ve got to adjust your sales process to meet their decision-making process. In this episode, you’ll takeaway:
- Why you’re getting ghosted when others get involved
- Five different roles in complex decisions like vendor decisions
- Five ways you can involve others without sounding awkward
By Sam Jacobson with Ideaction5
5555 ratings
It shouldn’t be news to you that “brides” aren’t the only ones planning the wedding these days. Even if you’re working with two grooms - or a couple who don’t identify with a gender at all – it’s not just one person who’s calling the shots.
Couples today are making joint decisions more than ever – and you’ve got to adjust your sales process to meet their decision-making process. In this episode, you’ll takeaway:
- Why you’re getting ghosted when others get involved
- Five different roles in complex decisions like vendor decisions
- Five ways you can involve others without sounding awkward

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