Own Your Business

How to Involve All Decision-Makers


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It shouldn’t be news to you that “brides” aren’t the only ones planning the wedding these days. Even if you’re working with two grooms - or a couple who don’t identify with a gender at all – it’s not just one person who’s calling the shots.

Couples today are making joint decisions more than ever – and you’ve got to adjust your sales process to meet their decision-making process. In this episode, you’ll takeaway:

- Why you’re getting ghosted when others get involved

- Five different roles in complex decisions like vendor decisions

- Five ways you can involve others without sounding awkward

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Own Your BusinessBy Sam Jacobson with Ideaction

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