Good. Better. Broker.

How to Kill It With Content | Episode 96


Listen Later

The following guest sits down with host Justin White:

•   Brandon Brotsky – Co-founder and Co-owner, Reach Home Loans


Commit to Creating Content to Grow Your Brand and Your Business

There’s no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to enhance your brand through a consistent commitment to content creation.


In this episode, we discuss ...

•   1:32 – How Brandon’s brand helps differentiate him from others
•   2:48 – The decision to focus on video content for social media
•   5:12 – How Brandon got comfortable in front of the camera
•   6:20 – How Brandon generates ideas for his videos
•   8:20 – How AI influences Brandon’s content
•   9:46 – Repurposing content ideas
•   11:00 – Ways Brandon hooks his audience
•   12:15 – Brandon’s best-performing video concept
•   13:57 – How to balance originating vs. creating content
•   17:36 – Long-term content
•   20:24 – How social media content helps Brandon help his agents
•   22:18 – Brandon’s future plans for content


Show Contributors:

Brandon Brotsky
Connect on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter

Connect with UWM on Social Media:

•   Facebook
•   LinkedIn
•   Instagram
•   Twitter
•   YouTube

Head to uwm.com to see the latest news and updates.

...more
View all episodesView all episodes
Download on the App Store

Good. Better. Broker.By Justin White

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

50 ratings


More shows like Good. Better. Broker.

View all
BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,796 Listeners

Loan Officer Leadership by Steve Kyles

Loan Officer Leadership

217 Listeners

Jocko Podcast by Jocko DEFCOR Network

Jocko Podcast

30,719 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,529 Listeners

Loan Officer Freedom by Carl White

Loan Officer Freedom

753 Listeners

Founders by David Senra

Founders

1,906 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,069 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,370 Listeners

Dropping Bombs by Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line

Dropping Bombs

2,303 Listeners

Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

Hustle Humbly Podcast

876 Listeners

Broker-to-Broker by AIME Association of Independent Mortgage Experts

Broker-to-Broker

72 Listeners

The Loan Officer Podcast by Dustin Owen

The Loan Officer Podcast

191 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

160 Listeners

The Ultimate Human with Gary Brecka by Gary Brecka

The Ultimate Human with Gary Brecka

2,999 Listeners

The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

The Millionaire Real Estate Agent | The MREA Podcast

355 Listeners