HBR On Strategy

How to Lead a Successful Turnaround


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When a company, division, or product line has been struggling for some time, it can feel nearly impossible to get things back on track. But big turnarounds are possible, provided you have a team willing to work hard, be creative, and embrace change. When he was president and CEO of Marvel, Peter Cuneo oversaw the resurgence and sale of the media company, but even before that he had a long track record for turning around many types of consumer-facing businesses. He shares the strategies that work best for shaking up organizations and teams and boosting their performance. Cuneo is also the managing principal of Cuneo and Company.

Key episode topics include: strategy execution, strategic planning, strategy, turnarounds, decision-making, problem solving, entertainment industry

HBR On Strategy curates the best and conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

  • Listen to the full HBR IdeaCast episode: Lessons from a Turnaround Expert
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