Jaynie Smith is the bestselling author of the books Creating Competitive Advantage and Relevant Selling. An international speaker and consultant, she has spent over 35,000 hours consulting CEOs and C suite executives, and two decades working with Fortune 500 companies. She received one of the 15 Top Performer Awards for CEO coaching, and has been featured in Entrepreneur, and Industry Week, among many other publications. In this episode, we talked about competitive advantages, marketing, sales...