"It's not about how much money you make, It's about how much money you keep." Joe McCall is a residential real estate investor with a very unique business model. Focusing on real estate lease options, he found himself trying to weather the ups and downs that came just after the 2008 housing market crash, while sacrificing his personal financial health in order to handle the growing portfolio he found himself trying to manage. - The importance of having cash reserves and multiple exit strategies - Different ways to wholesale lease options - Why you should diversify your business investments - Why buying wholesale real estate is key to surviving a market shift - How to manage your business income so you actually keep money when investing in real estate book on lease options - http://www.WLObook.com How to find deals on zillow - http://www.zcodejoe.com