There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.

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And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic. Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs. Nobody likes being sold to, right? And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more. People are often going to need a bit more information and to learn more before making a purchase decision.

If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa. For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.

If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program. It’s such a simple thing to do, get on Zoom with someone, yet so few people do it. Calls are so effective for a couple reasons: You get to determine whether the person who is interested in your course or program is a right fit And they get to determine whether you are right for them, to help them make a decision one way or the other. Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them.

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