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Timestamps

02:09 Nicolas’ life changing discovery after his accident.

09:43 The mindset to pivot into another path after failure.

11:41 How he gamified his journey to building his $10M writing portfolio.

19:03 Why you must combine creating with documenting (Synthesizing)

27:54 Why every entrepreneur should write

30:47 The mindset catalyst that took Nicolas from $3k/month to $20k/month.

34:54 What does ghostwriting really entail?

39:58 How to check for signals and use data to scale your business.

48:05 The hard truth about scaling your ghostwriting business to $1M/year

50:24 How to get clients without being salesy.

56:56 How to pick your niche in ghostwriting.

1:03:16 Why Ghostwriting is the ultimate writing career.

1:05:51 Full breakdown Cole scaled his ghostwriting agency to $2M/year in 18 months.

1:09:04 How would AI impact the writing industry?

1:10:44 2 reasons Nicolas left his $2M ghostwriting agency (Travis Scott example)

1:15:19 How to pivot from Ghostwriting to creating on your own.

About the episode

At 15 years old, Nicolas fractured his spine while playing hockey, ending his dreams of playing in the NHL. So he started trying different things from competitive gaming to body building until he finally decided to focus on writing. He made $20k in his first month writing and went on to scale his first ghostwriting agency to $2M/year in just 18 months.