Ever wonder how to make your wedding clients feel special? In a recent 2024 study by Wedding Dates they found that 74% of couples responded to say they felt like a number and not made to feel special by their wedding suppliers. In today's episode I am talking to founder of 'Secrets of a Bridal Seamstress' Nadine Bozeman about how we can ensure we give out clients the best experience so they feel seen and special every single time.

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Time Stamps:

Growing a Successful Alterations Business (00:00:00) Nadine discusses the importance of creating a memorable experience for brides during their appointments and consultations.

Introduction to Nadine Bozeman (00:00:54) Becca introduces Nadine Bozeman, founder of Sweet Francis Sewing Company, and her journey from a middle school teacher to a successful bridal seamstress.

Nadine's Chicken Therapy (00:01:41) Nadine shares the story of how she unexpectedly became a chicken owner and the joy she finds in spending time with her chickens.

Early Passion for Sewing (00:03:30) Nadine talks about her childhood interest in sewing, quilting, and how she transitioned from teaching to pursuing sewing as a business.

Transition from Teaching to Entrepreneurship (00:05:19) Nadine discusses her exit strategy from teaching and the shift towards building her alterations business.

Growth of the Alterations Business (00:06:58) Nadine shares the journey of transitioning from a part-time bridal seamstress to establishing a thriving brick-and-mortar alterations business.

Knowing When to Make the Leap (00:11:02) Nadine discusses the decision-making process and timing of leaving her teaching job to focus on her alterations business full-time.

Focus on Wedding Dress Alterations (00:16:40) Nadine explains her decision to specialize in wedding dress alterations and the higher value of bridal services.

Building Relationships in the Wedding Industry (00:17:54) Nadine shares her initial apprehension in approaching bridal shop owners and the importance of building relationships within the wedding industry.

Perfect Timing (00:19:44) Nadine discusses how a serendipitous meeting with a shop owner led to business growth and meaningful relationships.

Professional Boundaries (00:20:35) Nadine highlights the importance of establishing professional boundaries and controlling client communication channels.

Valuing Creative Work (00:23:43) Becca and Nadine discuss the undervaluation of creative skills in the industry and the need for fair pricing.

Client-Centric Approach (00:28:52) Becca shares a statistic about couples feeling undervalued, prompting Nadine to discuss her client-centric approach and branding consistency.

Creating Memorable Experiences (00:30:18) Nadine emphasizes the importance of creating a memorable and personalized experience for clients through various sensory elements.

Fulfilling Expectations (00:36:24) Becca and Nadine discuss the importance of meeting client expectations and delivering on promises made in marketing.

Post-Dress Delivery (00:38:06) Nadine discusses the final interactions with clients and the significance of leaving a lasting impression after the dress is delivered.

The gift-giving strategy (00:39:05) Nadine shares her approach to giving gifts to brides and collaborating with local businesses to enhance the bridal experience.

The impact of saying no (00:41:37) Nadine emphasizes the importance of learning to say no in business, drawing from her experience and the need for control.

Connecting with Nadine (00:43:29) Becca and Nadine discuss how to reach out to Nadine, her podcast, and a private podcast series for bridal seamstresses.

Mentioned in this episode:

Summer Support!

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