How To Start Up by FF&M

How to manage productivity & people with Anant Sharma, Founder & CEO of Matter Of Form


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The UK’s Chartered Management Institute has previously found that 41% of managers believe having direct reports increases their own productivity. So, I wanted to hear from someone who has built a strong team to help them achieve more. 

Anant Sharma is the Founder & CEO of Matter Of Form, a leading luxury brand and digital agency based in London. Having founded his company in 2009, Anant and his team work with some of the world’s leading brands including Aman, Belmond & Knight Frank. 

Keep listening to hear Anant’s advice on discovering your strengths & how to build a team around you to enhance your own productivity.

Anant’s advice

  • Your business will evolve as you personally grow and change; you may have to let go of some initial ideas
  • Prioritise what is important and what you should be doing; this may mean handing on to others the things you are experienced at
  • Concentrate (without guilt!) on reflection / exploring opportunities / less quantifiable “work”
  • Celebrate thinking time and allow space for it in your week
  • There is no need to keep packing in information which is not always productive
  • Be modest about your daily to-do list
  • Have belief in where you want to go
  • Know yourself and employ accordingly; you may require mirror personalities of yourself, or you may need strong support in those areas where you know yourself to be weak
  • Know the value of meditation

FF&M recommends: 

  • LastPass the password-keeping site that syncs between devices.
  • Google Workspace is brilliant for small businesses
  • Buzzsprout podcast 'how to' & hosting directory
  • Canva has proved invaluable for creating all the social media assets and audio bites.

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

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How To Start Up by FF&MBy Juliet Fallowfield

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