From forming his own startup at 18 and most recently Co-Founding memmo, today’s guest. Gustav Lundberg Toresson, is a Forbes 30 Under 30 board member and a born entrepreneur.  

memmo is a platform where the likes of Sven-Göran Eriksson or Carole Baskin can record personalised video greetings for your own friends or family. With over 50,000 greetings to date, anything from proposals to pep-talks have already been shared.

Gustav shares his enthusiasm for the idea that an entrepreneur can - from their initial vision - follow any path she or he likes to turn that vision into a business and why sleep isn’t a waste of time.

Head over to Speakpipe to leave your voice note for future guests too!

Gustav's advice:

• Embrace uncertainty; you don’t need all the answers at once, you will find them along the way
• You will have many opportunities; the important thing is to prioritise
• Focus on your core offering and try not to be distracted
• Being disturbed by your phone or email distracts you for longer than you realise
• Make sure you have a well thought out product-to-market fit
• Be relevant; be aware of local differences in each of your target markets
• Sleep can definitely help with creativity, smart thinking and efficiency
• Try structuring your days so that you cluster meetings on certain days and keep other days free to concentrate alone
• Think about what makes you happy and what makes you anxious; try to interpret things in a positive light, and build on the positives so that you stay upbeat
• As an entrepreneur, you can go in any direction you like as there are no rules or right answers
• The exciting thing about being self-employed is that you can have a vision and act on it
• Try not to let stress drain you; learn ways of dealing with it, including having a mentor

If you’d like to contact Gustav, he can be reached on [email protected]
Plus you can find memmo on Facebook and Instagram.
The book Why we sleep by Matthew Walker is also available here.

Links:

• LastPass the password keeping site that syncs between devices. 
• Google Workspace is brilliant for small businesses
• I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020 as it helps other people find it. 

Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track.

Recorded, edited & published by Juliet Fallowfield in Septemb

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