ill communication: copywriting tips & sales strategies for small businesses

How to market and sell high-ticket offers (part 1)


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Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that.

In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We’ll dive into what works, what doesn’t, and how to position yourself as the go-to expert in your industry.

Topics We Cover in This Episode: 

  • The key differences between high-ticket and low-ticket messaging
  • What high-ticket buyers really look for before making an investment
  • The biggest mistakes that repel premium clients

There’s a lot to cover, so I’m breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I’d love to hear from you!


Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


Text me a question or comment!

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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