The Marketing Millennials

How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331


Listen Later

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. 


Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do. 


What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things. 


Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior.


Whether you’re a Marketer at a large company or at a startup, this is the episode for you. 


Follow Steve:

LinkedIn: https://www.linkedin.com/in/stevestano/


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials


Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com


...more
View all episodesView all episodes
Download on the App Store

The Marketing MillennialsBy Daniel Murray

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

149 ratings


More shows like The Marketing Millennials

View all
The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

112 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,440 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,580 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,625 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,816 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

759 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,254 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

82 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

351 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

293 Listeners

The Dave Gerhardt Show by Dave Gerhardt

The Dave Gerhardt Show

44 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

827 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

84 Listeners

The CEO’s Guide to Marketing by Forbes

The CEO’s Guide to Marketing

24 Listeners