In this episode of the Profit Cleaners Podcast, Brandon Schoen explores one of the most transformative concepts in business and branding:

“Your purpose is not what you do — it’s what happens to other people when you do it.”

Drawing inspiration from leadership coach Ed Mylett and his mastermind insights, Brandon unpacks how this mindset shift can redefine your brand, marketing, and customer experience. Through real-world stories and lessons learned from the cleaning industry, he illustrates how understanding the impact behind your work can elevate your business from transactional to transformational.

Listeners will also get a behind-the-scenes preview of the upcoming 8-week sprint leading into Black Friday — an exclusive initiative from the Profit Cleaners team designed to simplify growth for cleaning business owners and introduce new tools for marketing and operations.

Whether you’re refining your brand identity or rethinking how to connect with your customers, this episode offers the clarity, strategy, and inspiration to lead your business with purpose and legacy in mind. Listen now!

👉 Discover more training, tools, and resources at profitcleaners.com

Highlights:

• (02:44) The upcoming 8-week sprint to streamline and scale your business before Black Friday
• (03:51) Why sharing your story and reviews helps spread the mission
• (04:59) The key lesson from Ed Mylett: redefining purpose as impact, not activity
• (08:16) Why great brands are remembered for their values, not their services
• (08:56) The turning point — understanding that your purpose is what happens to others when you take action
• (10:20) Reframing your marketing, messaging, and customer experience around human connection
• (15:29) Building a legacy brand: focusing on sustainability, meaning, and long-term influence
• (16:47) The cost of neglecting your brand story — and how to correct it
• (17:29) Final reflection — lead with purpose, strengthen your community, and inspire lasting change

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)

Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/