Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

Chapters:

• 00:00:00 - Introducing The Customer Acquisition Show
• 00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
• 00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
• 00:10:52 - Google Ads and Black Friday: Navigating Success
• 00:12:40 - Black Friday Checklist: Key Preparations for Success
• 00:23:17 - Google Ads Revolutionizing Audience Identification
• 00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
• 00:30:15 - The Evolution of Keywordless Campaigns
• 00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
• 00:34:43 - Maximize Machine Performance With Precision
• 00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
• 00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

LINKS AND RESOURCES:

• Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
• Episode 439: 8 Steps To Black Friday Success With Kobi Topaz
• Black Friday Prep for Google Ads: How to Maximize Your Marketing on Black Friday & Cyber Monday
• The Customer Acquisition Show
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

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Tier 11 Data Suite

https://www.activecampaign.com/