Your email list is like running a cozy neighborhood cafe or helpful community center. Timely resources, community wins, and great deals can all be found here, and your regular customers love seeing what's new. How can you maximize your email list for more regular business?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to maximize your email list during this Sales Success Story on this episode of the Sales Maven Show.

Faithann Basore is a wife, mother, and small business owner who calls Moore, a suburb of OKC, home. She married her high school sweetheart Dave 27 years ago, and is the mom of four children and 3 grandsons. Eight years ago, she and her husband seized an opportunity to buy her brother's window cleaning route. Together, Dave and Faithann, have turned the route into a thriving, growing business that serves much of the OKC metro area. Their company, Window Cleaning Plus, brings nature into focus for homeowners, and brightens curb appeal for businesses through professional window cleaning.

In today's episode, Nikki and Faithann talk about running a successful email marketing campaign. Faithann believes in providing great service, having integrity with your work, and setting a new status quo. She shares how Nikki's content inspired her email campaigns that foster audience relationships and create new expectations. Listen as Nikki and Faithann discuss how increasing the lifetime value of an existing customer and an existing offer is a strategy to scale your business in a more secure way.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

In This Episode:

[00:29] - Welcome, and thank you for listening!

[00:56] - Faithann Basore talks about her commercial window cleaning business and how she usually gets business.

[03:05] - Faithann explains why clean windows play a role in how customers view businesses.

[06:02] - "Now that is service."

[08:35] - Faithann shares why having supportive customers sets a new status quo.

[10:54] - When did Faithann get inspired to run a window cleaning business?

[12:45] - An email list is an asset.

[14:12] - Faithann shares her original thoughts behind improving her email campaign strategy.

[16:58] - "We're just getting started."

[18:45] - Building a solid relationship with clients gives a business more security in the long run.

[20:40] - What response has Faithann seen since sending email sequences?

[23:13] - Faithann says this aspect of writing became easier after sending a few email sequences.

[25:42] - "There's momentum in action."

[28:03] - Thank you for listening. Nikki is so grateful you are here!

Find Nikki:

Nikki Rausch

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@yoursalesmaven

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Sales Maven Society

To download free Resources from Nikki: www.yoursalesmaven.com/maven

Find Faithann:

Faithann Basore

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