Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website.

That’s just a Tuesday in the life of Sarah Kleist.

She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most organized Notion girlie you’ve ever met.

In this episode, we’re talking all about living a double life as a multi-passionate human, why “simple” websites aren’t always the move, and how to make a template look like a million bucks. Plus, we share the behind-the-scenes of what it’s like to collaborate on all the dreamy copy/design projects we’ve done together (and why we absolutely refuse to share a contract system. Ever.).

TOPICS & TANGENTS

— Why template websites aren’t a cop-out (and how to make them look custom!)

— The very specific power of red leather pants and a good walkout song

— Why you need more website pages than you think

— The Notion obsession that will either inspire you or make your brain short-circuit

— A highly emotional tangent about seltzer, energy drinks, and being short in real life

— A mini lesson on the real difference between being outgoing and being an extrovert

— The exact moment we went from TikTok mutuals to real-life besties

— How our copy/design collabs actually work

POINT OF THE STORY

A solid website template and smart UX will take you far. (A fresh Notion hub wouldn’t hurt either.)

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sarah Kleist @kleistcreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KLEIST LINKS

— Follow Kleist on Instagram

— Check out her obviously kickass website

— Download Kleist’s viral freebie: The To-Done List

— BTL Copy x Kleist Creative - hire us together!

— Kleist’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The book that inspired Kleist to reach out to me and the group we both joined as a result

— What I asked you to search up on TikTok

— Websites mentioned: Madden Made Events (designed with the Manhattan template by Tonic Site Shop), The Legalzine, Kat Wolff Creates, Frances House, Ashley Flowers, Monocle Productions, Katherine Marchand

TIMESTAMPS

00:00 Intro

00:23 Meet Sarah Kleist, The Best Showit Website Designer

06:03 Rapid-Fire Squirrel Brain Questions

18:02 The Truth About Templates, UX, and Doing Too Much

22:57 The To-Done List and Tracking Your Entire Life

28:17 What It’s Like to Work with Sarah + Sara

38:32 Favorite Projects We’ve Done Together

42:31 What We’re Actually Like in Real Life

48:21 Closing

This episode was edited by Adrienne Cruz.