A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework  that you can come back to, time and time again - to name your brand.

Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework that you can come back to, time and time again - to name your brand. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

How to Name Your New Product, Offering or Brand

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Business

Entrepreneurship

Marketing

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

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How to Name Your New Product, Offering or Brand

How to Name Your New Product, Offering or Brand

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