In today's fast-moving environment - in which politics, social movements, and algorithm updates can shift things overnight, having a well-thought-out strategy, supported by smart tactics, is essential.

In this session, Croud US Managing Director Kris Tait will explore the difference between marketing strategies and tactics - and the measurement models and frameworks you can use to set yourself up for success. He'll also take a look at what Google and Facebook have to say on recent developments, and share his own advice for avoiding falling into a performance marketing rut.