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Question: Louis from Jacksonville asks, “Customers are more uncertain than ever with the economy and what’s going to happen.  I’ve even had prospects not show up for meetings because they’ve been laid off.  How do I deal with all of this uncertainty?

 

Book: Thrive: Strategies to Turn Uncertainty to a Competitive Advantage by Meridith Elliott Powell

 

Lightning Round Handout: Top 10 Ways to Overcome Customer Uncertainty