Your business exists to solve problems for your customers. But are you communicating that value in the specific services you offer each couple? If you’re not, it’s a big reason you’re leaving money on the table. In this episode, you’ll:

- Understand the difference between a feature and a benefit

- Learn how to translate your buyer’s desires into services you offer

- Get a breakdown of why my sales process

- Learn the psychology on why it creates the ultimate buying experience for your clients