Whether you’re a new business owner in the home industry or a longtime entrepreneur looking to revitalize your pipeline, your business will grow from collaborating with other businesses and brands. In fact, marketing your business in this way is more lucrative than paid advertising and can also help bolster other areas of your marketing, such as growing your social media channels, expanding your mailing list, and increasing traffic to your website.

In this episode of The Kate Show, you’ll learn how to choose and approach a brand partner (script included!), how to determine the nature of the partnership, and what to offer your new audience as a collaborative partner.