When was the last time you gave your business marketing a check up? Much like having a physical done with your primary care provider, doing a check up on your marketing is preventative and serves to actively improve your business. Don't wait for a lack of leads or new projects before you assess your marketing, because that would be "too late" and make it harder for you to dig yourself out of that hole. Instead, remember that the current success of your business is because of the marketing efforts you put into place weeks or even months prior. Marketing has cumulative effects rather than instant ones, and that is why you can't credit your current success with current efforts. Look retroactively at your marketing track records so that you can plan proactively for the future you want to have. In this episode, I'm teaching you how to do a marketing check up, circumvent a lack of clients, and prepare for success tomorrow by taking action today.