How to Persuade: The Science Marketers Need to Know - 396
03.06.2020 - By Social Media Marketing Podcast
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?
To explore how to be more persuasive in your marketing, I interview Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence.
More on Jonah Berger: jonahberger.com
Show notes: socialmediaexaminer.com/396
Review the show: socialmediaexaminer.com/apple
Sponsored by: socialmediamarketingworld.inf