FAMs, or familiarization trips, are a part of our industry that provides an invaluable opportunity to learn about a new destination and supplier partner services on the ground. They offer a tremendous opportunity to connect with and forge relationships with fellow travel advisors, but they can sometimes feel rather elusive. How do you get invited on a FAM anyway? To talk about the ins and outs of FAMs, Whitney is joined by Kate Sullivan and Julie Patterson on this episode of Masters in Travel. Together they do a deep dive into planning, attending, and even marketing FAMs.