Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they reveal what it takes to position a product as premium. Plus, lessons from Europe and the power going out make this a unique, must-listen episode.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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