If you’re brand new to farming and thinking you need to lower your prices so that you can stay competitive with Walmart, Amazon or your local grocery store, this episode is for you.   If you’re thinking you need to be the cheapest so you can sell the most — listen up!   After marketing direct to consumer for over 10 years, I’ve found that the farmers that do market their products as the “cheapest” are often broke, completely stressed out and are ready to call it quits.   But that isn’t going to be you — You’re different.   You’re different because you’re HERE. You want to serve your community in a way that feels good. You love the farm life and want to keep doing what you’re doing.   You deserve to pass your heritage onto your children.   And you will — when you price your farm products for profit. Download the free spreadsheets to determine your pricing here: https://www.3cowmarketing.com/priceforprofit     On today’s podcast episode, you’ll hear all the details on how to do this from my years of experience.   I learned what to do and what NOT to do very quickly and I want to share the lessons with you today.   Specifically, the parts where I talk about:  

• Hiring help and why you should budget for this even if you don’t think you need to...
• Calculating expenses and what exactly should be included
• The mindset you need to adopt as a successful business owner
• Why your actions stem from your beliefs and how to improve both
• Plus so much more