Professor Sarah Mojarad is a lecturer at the University of Southern California where she holds joint- faculty appointments in Viterbi School of Engineering and Keck School of Medicine. We discussed why we should act online like our first-grade teacher is reading all of our tweets and even our emails.  Her areas of expertise are in social media, science communication, and online medical professionalism. Prior to joining USC, Professor Mojarad was at Caltech where she co-created the course “Social Media for Scientists” and now she teaches us Social Media for Physicians.  It’s believed to be the first course of its kind to educate students on the issues and opportunities of social media-based science communication. You can find her at smojarad.com and @Sarah_Mojarad on Twitter.

She gave us some tips for communicating complicated medical information – keep it simple, but include links to your bibliography.  We talked about how pseudoscience and purveyors of misinformation gain traction by tugging at heartstrings and that we may be able to use those tools for good.  In the end, our real audience, the ones who are really listening, may not be who it seems, it is the unseen lurkers, so get out there and don’t let the trolls get you down.

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Snapchat talking point: https://www.dovepress.com/evaluation-of-the-snapchat-mobile-social-networking-application-for-br-peer-reviewed-article-BCTT

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