How to Quit Emotional Discounting in Your Service Business

In this episode of Business Breakfast and Bedhead, host Dawn Bradley discusses the common issue of emotional discounting in the service industry. Dawn explains the importance of maintaining professional boundaries, setting fair prices, and preventing the manipulation of prices based on clients' personal stories. She emphasizes the need for clear, compassionate communication, building self-confidence, and fostering self-worth. The episode also touches on the significance of separating intuition from ego, the benefits of facing discomfort for personal growth, and the importance of owning one's business decisions. Dawn invites listeners to join her live calls on Instagram for more interactive discussions.

00:00 Introduction and Welcome

00:43 Understanding Emotional Discounting

01:44 Creating a Safe Space

02:31 Identifying Emotional Triggers

05:38 Personal Stories and Empathy

10:03 Building Confidence and Setting Boundaries

13:24 Effective Communication Strategies

19:15 Self-Worth and Validation

21:48 Standing Firm on Pricing

22:42 Handling Discount Requests with Confidence

24:17 Building Client Relationships with Integrity

25:57 The Power of Clear Communication

28:20 Embracing Confidence and Self-Worth

37:52 Introducing the Consultation Cure

39:23 Final Thoughts and Encouragement

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