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In this episode of Apparel Success, I talk about why you need "alpha customers" for your clothing brand and how to get them. Alpha customers increase the overall social value of your clothing brand and drastically improve the perception. Getting celebrities and influencers to wear your clothing brand builds trust and credibility simultaneously. I show you how you can get alpha customers for your clothing brand even without an extensive network, through hustling and grinding. Influencer marketing doesn't have to be paying influencers to wear your clothing brand. Influencer marketing can also be gifting influential people online with free clothing to gain their support. This video is for anyone starting a clothing brand, clothing line, streetwear brand, streetwear line, tshirt business, fashion brand, fashion line, dropshipping, print on demand (POD), and beyond!