
Sign up to save your podcasts
Or
Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue.
That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years.
As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era.
Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up.
Help us plan for the future of Channels by filling out a brief survey: voxmedia.com/survey. Thank you!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
4.4
543543 ratings
Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue.
That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years.
As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era.
Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up.
Help us plan for the future of Channels by filling out a brief survey: voxmedia.com/survey. Thank you!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
416 Listeners
3,589 Listeners
2,616 Listeners
3,140 Listeners
7,841 Listeners
8,933 Listeners
10,658 Listeners
1,440 Listeners
1,586 Listeners
584 Listeners
2,155 Listeners
23,616 Listeners
5,257 Listeners
632 Listeners
5,399 Listeners
6,282 Listeners
15,313 Listeners
5,924 Listeners
352 Listeners
96 Listeners
980 Listeners
138 Listeners
3,234 Listeners
1,705 Listeners
912 Listeners
959 Listeners
201 Listeners
50 Listeners
1,027 Listeners
30 Listeners