Emotions were meant to season our decisions, not dictate them. "Follow your heart," has got to be one of the most damaging pieces of business / life advice....like, ever.

Frustratingly, many entrepreneurs are led into a negative emotional spiral when marketing their businesses, especially in the home industry - largely due to longer lead conversion cycles and higher project costs.

Today on The Kate Show Podcast, I'm diving into the key phrases you need to REMOVE from every facet of your marketing - stat - to better equate your brand with high value, high trust, and high positivity. Consider it an end-of-year deep cleaning routine for your brand. This will help you start the new year so fresh and clean, letting your ideal clients develop the right impression about your brand, one that doesn't lead them down a path of negativity.

Why does this matter? Because positive emotions will elicit trust, and trust will lead to more confident clients, and confident clients will be happy to invest with you.

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