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What happens when an established newsletter hits a growth plateau?
And can anything be done to revive it?

Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.

When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat." So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching.

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→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• How Ben's grown his newsletter to 55k and his recent growth plateau
• The impact of burnout and shifting business models
• Growth Strategy #1: Could a ChatGPT-powered tool be a game-changer for growth?
• Growth Strategy #2: The untapped potential of YouTube and short-form content
• Growth Strategy #3: Why LinkedIn could be a goldmine for audience engagement
• Growth Strategy #4: The power of a content flywheel
• Growth Strategy #5: Collaboration and partnerships: The power of teaming up
• Growth Strategy #6: The hidden power of Reddit
• Growth Strategy #7: Customizing and creating a powerful referral program
• How to convert more subscribers to community members
• Balancing creating vs. selling as a content creator
• Ways to promote Ben's paid membership 
• Ben's final decision on our growth strategies

LINKS MENTIONED

• Ben's website: benlcollins.com
• Ben Collins' GIR Deep Dive: Article || Video 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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Thanks to Tim Forkin for editing these episodes.