During the past couple of years the market has been crazy about merge games. And it's easy to understand why. The core mechanic is simple and engaging leading to high rates of engagement.

Merge games are also very simple to soft launch as it takes about 8 weeks to get one of these games into the hands of players. The low entry barrier is also the reason for the market getting flooded by merge games that have not been able to scale.

My guest today is Antti Hattara, CEO of Starberry Games. As many start-ups, also his made a merge game. But what sets Starberry apart from competition is their vast experience in launching and scaling casual games.

Now year post launch, Starberry’s Merge Mayor is finally scaling up breaking revenue and download records every week. In this episode we discuss how to scale up a merge game. Because you all know that making one is not the real challenge.

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