In this episode of How to Scale an Agency, Lucas is joined by Jason Swenk, who emphasizes the importance of building and maintaining strong client relationships. Swenk shares insights on anticipating client needs, delivering on promises, and offering a foot in the door offer to potential clients. By building trust and retaining clients, agencies can achieve long-term success. Swenk also advises against lowering prices to win deals and stresses the importance of setting clear expectations from the beginning.

In This Episode, You'll Learn:

• 00:00:00 Losing A Deal Based On Price
• 00:03:34 Meeting Customer Needs Through Anticipation And Service
• 00:06:02 Focus On Providing The Promised Product/service
• 00:07:28 Is It Okay To Lower The Price To Build Momentum On A Sales Strategy?
• 00:09:40 The Pitfalls Of Lowering Prices To Win Deals
• 00:13:00 The Pitfalls Of Overcomplicating Sales And Pricing Strategies
• 00:15:05 Pricing And Perception In Business

Links And Resources:

• Website
• Jason Swenk on LinkedIn
• Lucas James LinkedIn
• YouTube
• Twiz

Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Legacy Builder Added $40,000 MRR In Four Months to His Agency (Went from $13,000 to $53,000/mo)

In this episode of How to Scale an Agency?, AJ Cassata is joined by Christopher Filipiak to discuss building a sales-ready organization and achieving sustainable business growth. Filipiak highlights the importance of effective sales conversations and the founder's role in driving sales. He addresses topics such as goal setting, overcoming resistance to change and fear of success, and the significance of clarity in sales and the founder's journey. Consistency in sales activities, structured strategies, and a simple approach to managing client projects are also emphasized. Filipiak provides insights on building sales tools and creating a sales-ready organization.

In This Episode, You'll Learn:

• 00:00:00 Christopher Filipiak Joins How to Scale an Agency with Excitement
• 00:01:58 From Engineer to Consultant: Bridging People and Machines
• 00:07:26 Sustainable Business Growth: Keys to Long-Term Success
• 00:10:58 Mastering Sales Conversations: Founder's Role in Closing Deals
• 00:14:11 Wanting and Achieving Goals: Putting Practice into Action
• 00:19:09 Overcoming Resistance and Fear for Business Growth
• 00:21:53 Clarity in Sales and Founder Journey: A Path to Success
• 00:26:54 Consistency in Sales: Structured Strategies for Lasting Results
• 00:29:52 Sales Tools: Building Effective Solutions for Your Process
• 00:31:36 Simple Project Management: Efficiently Managing Client Projects

Links And Resources:

• Christopher Filipiak on LinkedIn
• B2B Sales & Marketing Secrets 💵 For Agency Owners Facebook Group
• AJ Cassata on Facebook
• AJ Cassata on LinkedIn
• YouTube
• Twiz

Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Build Hiring Process to Hit $100,000/mo (Jordan Ross Solo Episode)

CEO & Founder of 7 Figure MSP, Chris Wiser, comes on with Jordan in this episode to teach you how he built his 8 figure business using Facebook.

How Kenneth Todd Added $80,000+ MRR in 4 Months To His Agency

How to Effectively Audit and Coach your Team to Hit Your Goals (Jordan Ross Solo)

The Most Common Problems That Agency Owners Have When Hiring And How They Can Overcome Them

The Number 1 Culprit That Holds Agencies Back From Scaling Past $100k/mo (Jordan Ross Solo Episode)

In this episode of How To Scale an Agency, AJ and entrepreneur Jacqueline Yvette discuss effective marketing strategies for building successful businesses. Jacqueline emphasizes the importance of identifying clients' goals and desires, and creating marketing content that speaks directly to them. She also stresses the significance of empathy in communication and pursuing goals. The episode also features a story about a college student who helped a struggling business with marketing strategies. Listeners can access 15+ hours of marketing classes and connect with Jacqueline on Instagram or the Steve Harvey Show for more insights.

In This Episode, You’ll Learn:

• 00:00:00 - Entrepreneur helps experts sell programs through instant resonance with messaging
• 00:02:25 - Identifying clients' goals and desires for a successful business
• 00:06:38 - Creating effective marketing content with customer feedback
• 00:09:58 - Developing your own strategy rather than copying competitors
• 00:13:06 - Effective communication is key to success, not the best strategy
• 00:14:24 - Finding a creative path in business
• 00:15:41 - Speaking to an audience needs over offerings
• 00:18:25 - Pitfalls of vague messaging in business and fitness spaces
• 00:22:19 - Access marketing classes and connect with the author on Instagram for success
• 00:28:58 - Private responses may be more important than public engagement
• 00:30:51 - Market message match: the importance of meeting your market's desires
• 00:36:11 - Empathy in communication and pursuing goals is crucial

Links And Resources:

• Jacqueline Yvette on Facebook
• The New Wave: psychology-based marketing for expert entrepreneurs
• Email AJ here at [email protected]
• AJ Cassata on LinkedIn
• Join 4000+ other agency owners here in the #1 free facebook group for agency owners, B2B Sales & Marketing Secrets

Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!